
Making connections.
Delta believes that it is more than just an airline. They see themselves as a “connections company”. While at Sub Rosa, I had the opportunity to lead a collaboration with Delta to help them better live this mission. Guided by ethnography and inspiring live-prototyping in the Atlanta airport our team developed Delta’s To & From Podcast.
In partnership with Story Corps, To & From is a series of podcast conversations that celebrates all that connects us — regardless of where we call home. Each episode focused on a different theme related to why people move and travel: Community, Love & Future.
To & From was launched in the fall of 2019 with a supper party hosted by chef Marcus Sammuelson and the other guests from each podcast episode.
Year: 2019
Client: Delta
Roles: Design Direction, Research, Strategy, Branding, Content Strategy, Event Planning, Environmental Design
Team: Geoff Baldwin, Matt Sim, Becca Dunwoody, Reid Brewster and Katja Cho




